Considered details. Everyday clothes.
Created with craftsmanship, pay attention to details for everyday life.
Redesigned for Comfort & Style.
Roomier chest, on purpose.
Most "Asian fit" brands compete on slimness. We don't. Many Asian customers actually want a tee that breathes — comfortable through the shoulder and chest, not pressed against the body. So we graded our chest measurements with a touch more space than tight Asian sizing, while staying tailored enough to look intentional.
Shorter length that makes you look taller.
Where the hem sits matters more than people realize. We hem ours at the upper hip — the same spot people instinctively pull a shirt to when they tuck it. That single design choice elevates a plain t-shirt into something that looks styled, and lengthens the line of the leg so the wearer looks taller. No tucking required.
From the working notebook — comparing competitor cuts, line by line.
Years of measuring and testing.
Our sizing didn't come from a spec sheet. It came from a notebook — pages of cuts measured by hand, side by side. EU, US, JP, KR sizing benchmarks. Every shoulder, every hem, every chest. Annotated with what worked on Asian frames and what didn't.
"Long 25.5 (–1.2)" — a single line in the book that became the rule for every tee we make.
Most of the page is arithmetic: where to subtract, where to add, where the standard Western grading misreads the body. The result is a sizing system that looks invisible when you wear it, because every number was earned the slow way.
"We didn't design four sizes for four body types. We designed four silhouettes — and let the wearer pick the look."
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